TWELVE KEYS   TO HELP YOU ACHIEVE SUCCESS

      Key 1                  Build a negotiating strategy before you start.

       Key 2                  Dont take any of the negotiations personally.

       Key 3                  Be creative!

       Key 4                  Be flexible address each counter offer as a new offer.

       Key 5                  Make sure the other party gets what they need.

       Key 6                  Use your sales associate as an advisor.

       Key 7                  Be realistic about current market conditions.

       Key 8                  Stay focused on your goal.

       Key 9                  Remember the effect of the risk/reward continuum.

       Key 10                Avoid giving in to the emotional factor (use a proven process).

       Key 11                Remember that sellers compete with sellers and  
                                    buyers compete with buyers.

       Key 12                Not every negotiation event results in a signed
                                   agreement.